The need for data utilization in the sports industry

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An article in which our employees talk about marketing, "A must-read for marketers! We asked experts about using CRM to lead your business to success," was published on ITmediaNEWS. *The following is a quote from ITmediaNEWS . Nowadays, customer needs are diversifying in every market, regardless of whether it is B2C or B2B. In order to increase customer satisfaction in each market, various measures must be taken. To do this, it is necessary to conduct detailed research such as "listening to user opinions" and "what services are in demand.


" One of the tools that promotes this type of marketing jamaica telegram database and approach to users is " CRM ." CRM is an abbreviation for " Customer Relationship Management ," which literally means " customer relationship management ." However, there are many companies that do not truly understand the essence of CRM, and simply look at situations such as "because contact with customers has been declining recently," and believe that "quick fixes" such as "launching campaigns via email or LINE" or "issuing coupons" are part of CRM.


So this time, we spoke with Kosuke Higashiyama (Manager of the Business Strategy Group, Cloud Business Division) of Synergy Marketing, the company that provides the CRM system "Synergy!" that has been adopted by many companies, about what the correct way to do CRM is and what we should consider in order to achieve "truly meaningful" CRM. Link banner to Synergy! product page <Table of Contents> The essence of CRM is to look at customer relationships in totality Cloud-based CRM system "Synergy!" Just introducing the tools is not enough A world where companies and people are attracted to each other The essence of CRM is to look at customer relationships in totality Higashiyama points out that what is required of CRM is changing.