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There was a Black Friday where this brand launched a social game called CrowdStar, It Girl.

The campaign involved players purchasing virtual clothing in-game or gifting it to friends, but the virtual store also featured real-world offerings that were integrated into the experience by giving out virtual currency in exchange for certain interactions, such as completing surveys.

Thus, the brand was placed right in front of the database of its ideal customers.

Mastercard
Charitable actions always attract the attention of audiences, and that is what Mastercard decided to do with social games.

Through Facebook games, a campaign called You Play, We Give was launched, which in Spanish means “you play, we give.”

For every minute that people spent playing the various games that Mastercard made available to them, ten cents were donated to the international educational association " Junior Achievement ."

Telepizza
This is a Spanish pizza chain that in 2011 decided to join forces with Sports City and thus invest in Social Gaming Marketing.

The action consisted of placing several Telepizza restaurants within the game, in which the player could obtain points redeemable in the brand's establishments in the real world.

Another brilliant idea was to integrate into the game itself an access to the Telepizza website so that, once they had obtained the points, players could place their orders immediately.

Conclusion
If you want to make your brand eye-catching and even more interactive on social media, Social Gaming Marketing is a great opportunity.

This strategy has become a way to take advantage of social media in a way that is neither boring nor intrusive for the players of these apps.

In addition, it is possible to segment the audiences found there by type of game and thus obtain precise data about them.

Betting on this strategy can be risky, but at the same time an adventure that could bring email database canada you very good results. Do you dare to try social gaming marketing?
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Emanuel Olivier Peralta
Founder and CEO of Genwords, a company specializing in Content Marketing. Graduated in Business Administration and passionate about marketing. Entrepreneur. Traveler. Lover of challenges.