Regularly provide information to past inquiry lists

[hasnasadia]

Since it is medical underwear, the business flow is that nurses request catalogs and samples, which are then introduced to patients. Before the COVID-19 pandemic, communication was mainly done by fax and at exhibitions. As a measure, we introduced our CRM tool "Synergy!" and collected data from forms. We made it possible to complete catalog requests and applications online. We switched the lists that were created using Excel data to "Synergy!" and managed contact history all together on the tool.


We also adjusted the database items one by one india telegram database in advance. MZ: What was the key to establishing the tools and making the digital shift happen in such a short period of time? Tatara: For example, we thoroughly listened to on-site operations and came up with very specific ideas on how the tool could contribute and in what situations, such as "What form format should we use to display a large number of catalogs and fabric samples to make it easy to apply and manage the data?" The client also praised us for clarifying what benefits would be gained for both internal and external parties by utilizing digital technology to develop a CRM .


In addition, compared to overseas tools, many people say that the Japanese text of the domestically produced tool "Synergy!" is easier to understand, which I think has also helped to make the implementation smoother. In addition, the push channel delivery function for email, LINE, etc. is also well-received for its flexibility in setting delivery conditions and delivery timing for recipients. What is required of CRM in the future? MZ: How do you think CRM will change in the future? Tatara: In light of social changes such as the COVID-19 pandemic and the handling of personal information, digital marketing will likely be required to be even more user-friendly in the future.