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If integrated data management is difficult, we recommend linking data based on key information (unique data that is shared by all data). Even if the systems are not integrated, it is possible to link the data to policy development by periodically extracting and analyzing data. In most cases, key information is the member's ID or email address. Review the data acquired at touch points and investigate key information that can be used for linking. If key information is not available, it is necessary to create a system to acquire the missing data.


Create a mechanism for receiving feedback from italy telegram database fans Since it is not possible to have contact with fans at the game venue, it is important to actively create opportunities to hear from fans. This is not only useful for companies to measure loyalty, but also a chance to convey the club's stance of operating in a way that is close to the fans. Here are two examples of mechanisms for receiving feedback: 1) Collection through online questionnaires The first is to create a feedback system through web surveys at times when users are most interested, such as at the end of a match.


For example, a web form could be prepared in advance and sent to spectators (viewers) as soon as the match ends. The advantage of web surveys is that it is possible to link the respondent's membership data with the content of their responses. By effectively utilizing online surveys, you can collect not only the comments of an unspecified number of fans like on social media, but also more accurately gather information on what each fan felt, which can be used to improve fan club management.