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is excellent for both B2B and B2C strategies.

Posted: Tue Jun 17, 2025 6:29 am
by saddammolla
1. HubSpot Academy (Highly Recommended for Free Certificates)

HubSpot Academy is one of the best resources for free marketing and sales courses that offer free, industry-recognized certifications. Their content

Lead Management Course: This is a fantastic option directly related to lead generation. It covers how to effectively manage and nurture leads, segment and qualify them, implement lead scoring, and measure success. This course is highly relevant for both B2B and B2C.
How to find it: Go to academy.hubspot.com/certifications. Look for the "Lead Management Course" under the "Sales" or "Marketing" categories.
Inbound Sales Certification: This course teaches you how to identify new prospects, connect with them, explore their needs, and advise them on a path forward – all crucial for lead generation and sales in both B2B and B2C.
Digital Marketing Certification: While broader, this certification covers many lead generation channels like SEO, social media, email marketing, and content marketing, which are applicable to both B2B and B2C.
Content Marketing Certification: Content is a huge lead generation tool for both B2B and B2C, and el salvador whatsapp database this certification will teach you how to create effective content strategies.
Why HubSpot Academy?

Free Courses: All their courses are free to access.
Free Certifications: You earn a verifiable certificate upon passing the associated exam.
Practical: Their courses are highly practical, often incorporating their CRM tools (which are also free to use for basic functions).
Industry-Recognized: HubSpot certifications are well-regarded in the marketing and sales industry.
2. Google Digital Garage (For Broader Digital Marketing with Lead Gen Components)

Google Digital Garage (now often integrated with Google Skillshop) offers free courses in digital skills, and many have a significant overlap with lead generation for both B2B and B2C.

Fundamentals of Digital Marketing: This comprehensive course covers various digital marketing aspects, including how to get found online (SEO), promote a business with online advertising, make social media work for you, and craft effective email campaigns – all of which are lead generation tactics. You get an official certificate upon completion.
How to find it: Search for "Google Digital Garage" or "Google Skillshop" and look for the "Fundamentals of Digital Marketing" course.
Why Google Digital Garage?

Free Courses: All content is free.
Free Certifications: A recognized certificate is awarded upon completion and passing the exam.
Broad Scope: Provides a good foundation in digital marketing that includes essential lead generation principles.