cover lead generation techniques applicable to both B2B and B2C
Posted: Tue Jun 17, 2025 6:29 am
2. Google Digital Garage / Google Skillshop
Google offers free training in various digital skills, and their marketing-focused courses are highly valuable for lead generation.
Fundamentals of Digital Marketing: This comprehensive course covers a wide array of digital marketing topics, many of which directly contribute to lead generation, such as search engine optimization (SEO), social media marketing, online advertising, and email marketing. These strategies are used by both B2B and B2C businesses to attract potential customers. You earn an official certificate from Google.
Why choose Google Digital Garage?
Free Courses and Certifications: Full access to content and a free, recognized certificate.
Broad Foundation: Provides a solid understanding of the digital landscape, which is crucial for modern lead generation.
How to access: Search for "Google Digital Garage" or "Google Skillshop" and look for the "Fundamentals of Digital Marketing" course.
3. Alison
Alison offers many free online courses across various subjects, including business and marketing. They typically provide a free certificate of completion.
B2B Lead Generation Techniques: Alison often has specific courses dedicated to B2B lead generation, france whatsapp database covering topics like account-based marketing, LinkedIn strategies, and nurturing leads through complex sales cycles. You'll need to search their platform for this specific title or similar ones.
Principles of B2B Sales and Marketing: This course on Alison provides an overview of B2B sales and marketing, including lead generation concepts.
Various Digital Marketing Courses: Search for "Digital Marketing," "Social Media Marketing," or "Email Marketing" on Alison to find courses that will .
Why choose Alison?
Completely Free: Courses and certificates are generally free.
Variety: They have a broad catalog, so you might find highly specific courses.
How to access: Visit alison.com and use the search bar.
Important Note on "Free" Courses:
Coursera/edX "Audit Track": While platforms like Coursera and edX offer many excellent courses, their "free" option usually means "audit track." This allows you to view most course materials (videos, readings) for free, but you will not get graded assignments, instructor feedback, or a verified certificate unless you pay or apply for financial aid. So, if a certificate is essential for you, these might not be truly "free" in that regard.
Udemy: Udemy courses are generally paid. While they offer deep discounts frequently, they are not inherently free. Any "free" courses on Udemy are usually short promotional courses without a certificate.
For truly free courses with free certificates that are valuable for B2C and B2B lead generation, HubSpot Academy and Google Digital Garage are your best bets. They offer high-quality content and recognized credentials.
Google offers free training in various digital skills, and their marketing-focused courses are highly valuable for lead generation.
Fundamentals of Digital Marketing: This comprehensive course covers a wide array of digital marketing topics, many of which directly contribute to lead generation, such as search engine optimization (SEO), social media marketing, online advertising, and email marketing. These strategies are used by both B2B and B2C businesses to attract potential customers. You earn an official certificate from Google.
Why choose Google Digital Garage?
Free Courses and Certifications: Full access to content and a free, recognized certificate.
Broad Foundation: Provides a solid understanding of the digital landscape, which is crucial for modern lead generation.
How to access: Search for "Google Digital Garage" or "Google Skillshop" and look for the "Fundamentals of Digital Marketing" course.
3. Alison
Alison offers many free online courses across various subjects, including business and marketing. They typically provide a free certificate of completion.
B2B Lead Generation Techniques: Alison often has specific courses dedicated to B2B lead generation, france whatsapp database covering topics like account-based marketing, LinkedIn strategies, and nurturing leads through complex sales cycles. You'll need to search their platform for this specific title or similar ones.
Principles of B2B Sales and Marketing: This course on Alison provides an overview of B2B sales and marketing, including lead generation concepts.
Various Digital Marketing Courses: Search for "Digital Marketing," "Social Media Marketing," or "Email Marketing" on Alison to find courses that will .
Why choose Alison?
Completely Free: Courses and certificates are generally free.
Variety: They have a broad catalog, so you might find highly specific courses.
How to access: Visit alison.com and use the search bar.
Important Note on "Free" Courses:
Coursera/edX "Audit Track": While platforms like Coursera and edX offer many excellent courses, their "free" option usually means "audit track." This allows you to view most course materials (videos, readings) for free, but you will not get graded assignments, instructor feedback, or a verified certificate unless you pay or apply for financial aid. So, if a certificate is essential for you, these might not be truly "free" in that regard.
Udemy: Udemy courses are generally paid. While they offer deep discounts frequently, they are not inherently free. Any "free" courses on Udemy are usually short promotional courses without a certificate.
For truly free courses with free certificates that are valuable for B2C and B2B lead generation, HubSpot Academy and Google Digital Garage are your best bets. They offer high-quality content and recognized credentials.