including but not limited to privacy laws (e.g., GDPR, CCPA).
Posted: Tue Jun 17, 2025 6:46 am
While I cannot provide legal advice or a fully-fledged, ready-to-use legal document, I can offer a comprehensive outline for a B2C & B2B Lead Generation Contract Template. This will cover the key sections and clauses you would typically find in such an agreement, suitable for adaptation by a legal professional.
Disclaimer: This is a template outline for informational purposes only and does not constitute legal advice. You must consult with a qualified legal professional to draft, review, and finalize any contract to ensure it meets your specific needs, local laws, and industry regulations.
B2C & B2B Lead Generation Services Agreement
This Agreement (the "Agreement") is made effective as of [Date] (the "Effective Date"), by and between:
[Your Company Name/Freelancer Name] (the "Provider"), with its principal place of business at [Your Address],
AND
[Client Company Name] (the "Client"), with its principal place of business at [Client Address].
(Collectively, the "Parties")
RECITALS
WHEREAS, the Provider possesses expertise in B2C and B2B lead generation strategies and services;
WHEREAS, the Client desires to engage the Provider to generate leads for its B2C and/or B2B products/services;
NOW, THEREFORE, in consideration of the mutual covenants contained herein, the Parties agree as follows:
1. SCOPE OF SERVICES
1.1. General Scope: The Provider shall generate leads for the Client's B2C and/or B2B products/services as detailed in Exhibit A (Statement of Work), which is attached hereto and incorporated by reference.
1.2. B2C Lead Generation: [Outline specific B2C activities, e.g., consumer email list building, social media ad lead forms, direct consumer outreach, content marketing for B2C, specific targeting demographics.]
1.3. B2B Lead Generation: [Outline specific B2B activities, e.g., company and contact research, LinkedIn outreach, cold email campaigns, intent data analysis, content syndication for B2B, specific industry/role targeting.]
1.4. Lead Definition: A "Lead" shall be defined as [Specify your exact definition: e.g., a contact with valid name, email, phone, and company (for B2B) who has expressed interest in Client's services by filling out a form, attending a webinar, or responding to direct outreach. Differentiate B2C vs. B2B lead criteria here if needed].
1.5. Deliverables: The specific deliverables, including the quantity and quality of leads, reporting, and communication, will be detailed in Exhibit A.
2. TERM AND TERMINATION
2.1. Term: This Agreement shall commence on the Effective Date and continue for a period of [e.g., 3 months, 6 months, 1 year], unless terminated earlier in accordance with the provisions herein.
2.2. Renewal: This Agreement will automatically renew for successive [e.g., 1-month, 3-month] periods unless either Party provides written notice of non-renewal at least [e.g., 30] days prior to the end of the then-current term.
2.3. Termination for Cause: Either Party may terminate this Agreement immediately upon written notice if the other Party materially breaches any provision of this Agreement and fails to cure such breach within [e.g., 15] days after receiving written notice thereof.
2.4. Termination for Convenience: [Optional: State if either party can terminate without cause. If so, specify notice period and any termination fees. e.g., Either Party may terminate this Agreement for convenience upon providing [e.g., 30] days' written notice to the other Party. In such an event, Client shall pay for all services rendered up to the termination date.]
2.5. Effect of Termination: Upon termination, Client shall pay for all services rendered and leads delivered up to the termination date. All intellectual property rights (as per Section 7) shall revert or transfer as specified.
3. FEES AND PAYMENT
3.1. Fees: The Client shall pay the Provider fees for the Services as outlined in Exhibit A. This may include:
* [e.g., Monthly Retainer]
* [e.g., Per-Lead Fee (specify rate for B2C vs. B2B leads if different)]
* [e.g., Performance-Based Bonus]
* [e.g., Setup Fees]
* [e.g., Specific Campaign Budget (e.g., Ad Spend)]
3.2. Payment Terms: Invoices will be issued [e.g., monthly, bi-weekly] and are due within [e.g., 15, 30] days of receipt.
3.3. Late Payments: Late payments shall accrue interest at a rate of [e.g., 1.5%] per month or the maximum rate permitted by law, whichever is less.
3.4. Expenses: [Specify if Client is responsible for reimbursing Provider for any expenses, such as ad spend, software subscriptions, travel, etc., and how these will be billed and approved.]
4. CLIENT OBLIGATIONS
4.1. Information & Access: The Client shall provide the Provider with all necessary information, access (e.g., CRM access, marketing platforms), and materials (e.g., product information, brand guidelines, existing customer data) required to perform the Services in a timely manner.
4.2. Feedback & Approvals: The Client shall provide timely feedback and approvals on all materials and strategies submitted by the Provider.
4.3. Compliance: The Client warrants that all information and materials provided to the Provider comply with all applicable laws and regulations,
5. PROVIDER OBLIGATIONS
5.1. Professional Standards: The Provider shall perform the Services in a professional jamaica whatsapp database and workmanlike manner, in accordance with industry standards.
5.2. Compliance: The Provider shall comply with all applicable laws and regulations in performing the Services, including but not limited to data privacy regulations (e.g., GDPR, CCPA, TCPA) and anti-spam laws.
5.3. Reporting: The Provider shall provide regular reports on lead generation progress and performance as specified in Exhibit A.
6. CONFIDENTIALITY
6.1. Confidential Information: Both Parties acknowledge that they may have access to confidential and proprietary information of the other Party. "Confidential Information" includes, but is not limited to, business plans, customer lists, pricing, marketing strategies, and technology.
6.2. Non-Disclosure: Each Party agrees to maintain the confidentiality of the other Party's Confidential Information and not to disclose, use, or exploit such information for any purpose other than as necessary to perform its obligations under this Agreement.
6.3. Exceptions: Confidential Information does not include information that is publicly available, independently developed, or rightfully obtained from a third party without restriction.
7. INTELLECTUAL PROPERTY
7.1. Client IP: All Client-provided materials, trademarks, and intellectual property remain the sole property of the Client.
Disclaimer: This is a template outline for informational purposes only and does not constitute legal advice. You must consult with a qualified legal professional to draft, review, and finalize any contract to ensure it meets your specific needs, local laws, and industry regulations.
B2C & B2B Lead Generation Services Agreement
This Agreement (the "Agreement") is made effective as of [Date] (the "Effective Date"), by and between:
[Your Company Name/Freelancer Name] (the "Provider"), with its principal place of business at [Your Address],
AND
[Client Company Name] (the "Client"), with its principal place of business at [Client Address].
(Collectively, the "Parties")
RECITALS
WHEREAS, the Provider possesses expertise in B2C and B2B lead generation strategies and services;
WHEREAS, the Client desires to engage the Provider to generate leads for its B2C and/or B2B products/services;
NOW, THEREFORE, in consideration of the mutual covenants contained herein, the Parties agree as follows:
1. SCOPE OF SERVICES
1.1. General Scope: The Provider shall generate leads for the Client's B2C and/or B2B products/services as detailed in Exhibit A (Statement of Work), which is attached hereto and incorporated by reference.
1.2. B2C Lead Generation: [Outline specific B2C activities, e.g., consumer email list building, social media ad lead forms, direct consumer outreach, content marketing for B2C, specific targeting demographics.]
1.3. B2B Lead Generation: [Outline specific B2B activities, e.g., company and contact research, LinkedIn outreach, cold email campaigns, intent data analysis, content syndication for B2B, specific industry/role targeting.]
1.4. Lead Definition: A "Lead" shall be defined as [Specify your exact definition: e.g., a contact with valid name, email, phone, and company (for B2B) who has expressed interest in Client's services by filling out a form, attending a webinar, or responding to direct outreach. Differentiate B2C vs. B2B lead criteria here if needed].
1.5. Deliverables: The specific deliverables, including the quantity and quality of leads, reporting, and communication, will be detailed in Exhibit A.
2. TERM AND TERMINATION
2.1. Term: This Agreement shall commence on the Effective Date and continue for a period of [e.g., 3 months, 6 months, 1 year], unless terminated earlier in accordance with the provisions herein.
2.2. Renewal: This Agreement will automatically renew for successive [e.g., 1-month, 3-month] periods unless either Party provides written notice of non-renewal at least [e.g., 30] days prior to the end of the then-current term.
2.3. Termination for Cause: Either Party may terminate this Agreement immediately upon written notice if the other Party materially breaches any provision of this Agreement and fails to cure such breach within [e.g., 15] days after receiving written notice thereof.
2.4. Termination for Convenience: [Optional: State if either party can terminate without cause. If so, specify notice period and any termination fees. e.g., Either Party may terminate this Agreement for convenience upon providing [e.g., 30] days' written notice to the other Party. In such an event, Client shall pay for all services rendered up to the termination date.]
2.5. Effect of Termination: Upon termination, Client shall pay for all services rendered and leads delivered up to the termination date. All intellectual property rights (as per Section 7) shall revert or transfer as specified.
3. FEES AND PAYMENT
3.1. Fees: The Client shall pay the Provider fees for the Services as outlined in Exhibit A. This may include:
* [e.g., Monthly Retainer]
* [e.g., Per-Lead Fee (specify rate for B2C vs. B2B leads if different)]
* [e.g., Performance-Based Bonus]
* [e.g., Setup Fees]
* [e.g., Specific Campaign Budget (e.g., Ad Spend)]
3.2. Payment Terms: Invoices will be issued [e.g., monthly, bi-weekly] and are due within [e.g., 15, 30] days of receipt.
3.3. Late Payments: Late payments shall accrue interest at a rate of [e.g., 1.5%] per month or the maximum rate permitted by law, whichever is less.
3.4. Expenses: [Specify if Client is responsible for reimbursing Provider for any expenses, such as ad spend, software subscriptions, travel, etc., and how these will be billed and approved.]
4. CLIENT OBLIGATIONS
4.1. Information & Access: The Client shall provide the Provider with all necessary information, access (e.g., CRM access, marketing platforms), and materials (e.g., product information, brand guidelines, existing customer data) required to perform the Services in a timely manner.
4.2. Feedback & Approvals: The Client shall provide timely feedback and approvals on all materials and strategies submitted by the Provider.
4.3. Compliance: The Client warrants that all information and materials provided to the Provider comply with all applicable laws and regulations,
5. PROVIDER OBLIGATIONS
5.1. Professional Standards: The Provider shall perform the Services in a professional jamaica whatsapp database and workmanlike manner, in accordance with industry standards.
5.2. Compliance: The Provider shall comply with all applicable laws and regulations in performing the Services, including but not limited to data privacy regulations (e.g., GDPR, CCPA, TCPA) and anti-spam laws.
5.3. Reporting: The Provider shall provide regular reports on lead generation progress and performance as specified in Exhibit A.
6. CONFIDENTIALITY
6.1. Confidential Information: Both Parties acknowledge that they may have access to confidential and proprietary information of the other Party. "Confidential Information" includes, but is not limited to, business plans, customer lists, pricing, marketing strategies, and technology.
6.2. Non-Disclosure: Each Party agrees to maintain the confidentiality of the other Party's Confidential Information and not to disclose, use, or exploit such information for any purpose other than as necessary to perform its obligations under this Agreement.
6.3. Exceptions: Confidential Information does not include information that is publicly available, independently developed, or rightfully obtained from a third party without restriction.
7. INTELLECTUAL PROPERTY
7.1. Client IP: All Client-provided materials, trademarks, and intellectual property remain the sole property of the Client.