Video marketing is becoming increasingly prominent in today's content marketing landscape. However, videos for B2B marketing are still underutilized.
In the past, completion took a long time and the high costs of video production made many projects unfeasible.
But reality has changed: today it is possible to capture, edit and even transmit videos using your own cell phone.
YouTube has changed the way people interact with video content, becoming a part of consumers' daily lives.
Your occupational hygiene company should know that email list according to HighQ, 55% of people watch videos online every day.
Another important fact is that 75% of executives watch videos related to their industry weekly.
Lead nurturing is a strategy that aims to establish and maintain a relationship with potential customers who have shown interest in the products or services offered by the company.
This strategy involves automatically sending emails with relevant and personalized content based on each lead's interests and the stage they are in the sales funnel.
The goal is to offer a valuable experience to the user, educating them and preparing them to advance in the purchasing journey.
This allows the sales team to focus their efforts on leads that are closer to the purchasing decision, making contact more effective and increasing the chances of successful conversion into sales.
In short, lead nurturing is an effective strategy for optimizing the sales process, reducing the time and effort spent on leads that aren't yet ready to buy.
By educating and preparing leads to move forward in the buying journey, a valuable hardwood flooring company can build stronger relationships and increase the chances of converting into successful sales.