Google Extends Performance Max Campaigns to All Advertisers
In 2020, Google introduced Performance Max to buy ads across YouTube, Display, Search, Discover, Gmail, and Google Maps from a single campaign , and after great results, in November 2021 the code number of philippines company decided to advertisers worldwide .

Thanks to this innovation, any brand can promote their business using all Google placements from a single campaign , leading to an increase in conversions .
According to statistics, advertisers who have already tried Performance Max have seen an average increase of 13% in total conversions, while maintaining a good cost per action.
Google and the November 2021 Core Update
At 5:00 PM ET on November 17, Google launched the November 2021 Core Update , a basic update to the search engine's algorithms that brought the usual chaos to the SERP, with the aim of improving the accuracy and quality of the answers provided to users.